To advertise a good or service via digital means using digital mediums. It can help Kenyan entrepreneurs get their names out to more people, build their brands, get more leads, and ultimately improve their revenues. However, internet marketing presents its own unique set of difficulties, especially for young businesses with few resources and personnel. How can you make your digital marketing approach unique and effective? For new businesses in Kenya, these are some of the most effective Internet marketing strategies.
Create a website
A website is the foundation of your online presence. It is where you can showcase your products or services, tell your story, and communicate with your customers. A website can also help you generate leads, increase conversions, and build trust. Therefore, creating a website is one of the first steps you should take when starting a digital marketing campaign.
However, not all websites are created equal. You need to make sure that your website is attractive, user-friendly, fast, secure, and responsive. You also need to update your website regularly with fresh and relevant content. You can either hire a professional web designer or use a codeless online platform like Wix or Webflow.
Use social media
Social media is one of the most popular and effective digital marketing channels. It can help you reach millions of potential customers, engage with them, and build loyalty. According to Statista, there were 10.4 million social media users in Kenya as of January 2021, representing 18.9% of the total population. The most popular social media platforms in Kenya are Facebook, YouTube, Instagram, Twitter, and LinkedIn.
Start a blog
A blog is a type of website that features articles or posts on various topics. A blog can help you establish yourself as an authority in your industry, educate your audience about your products or services, provide useful tips and advice, and drive traffic to your website. A blog can also help you improve your search engine ranking, as Google favors websites that have fresh and relevant content.
Your blog needs a specialty that matches your business goals and your audience’s needs. You also need to create high-quality content that is informative, engaging, and SEO-friendly. You can use tools like Grammarly or Content at Scale to check your grammar, generate content, and check for readability. You should also optimize your blog posts with keywords, headings, images, links, and meta tags
Create video content
One of the most effective and widely used types of online advertising is video content. It’s a great tool for drawing attention to your wares, proving their worth, and convincing your target market to buy. HubSpot found that 87% of marketers who use video saw a good ROI from doing so.
Use email marketing
Email marketing is one of the digital marketing tactics that is the most personalized and also one of the most cost-effective. It can facilitate direct communication with your customers, the cultivation of leads, an increase in conversions, and the fostering of client loyalty.
According to Campaign Monitor, email marketing generates $44 for every $1 spent.
Optimize for search engines
Search engine optimization (SEO) is the process of improving your website’s visibility and ranking on search engines like Google or Bing. SEO can help you drive organic traffic to your website, generate leads, and increase sales.
Below is a list of 5 Steps to optimize for search engines:
- Conduct keyword research.
- Optimize your site’s structure and speed.
- Create relevant and original content.
- Build backlinks and authority.
- Monitor and improve your SEO strategy based on data and analytics.
Partner with influencers
Influencer marketing is the practice of collaborating with influential people who have a large and engaged following on social media or other platforms. Influencer marketing can help you increase your brand awareness, reach new audiences, generate trust and credibility, and drive sales.
Here are 5 steps you need to follow partner with influencers:
- Define your goal and budget.
- Find and research potential influencers.
- Contact and negotiate with influencers.
- Launch and manage your influencer campaign.
- Evaluate and improve your influencer marketing strategy based on data and results.
Run online ads
Online advertising is the practice of using online platforms and channels to promote your products or services to potential customers. Online advertising can help you increase your brand awareness, reach new markets, generate leads, and drive sales.
You can follow these 4 steps to run your online ads
- Choose your online advertising platform and format.
- Create and optimize your online ads.
- Set up your online advertising campaign.
- Monitor and improve your online advertising campaign based on data and analytics.
Measure and improve
Measuring and improving is the final step of any digital marketing strategy. It involves collecting data from various sources, analyzing it for insights, evaluating the results against the goals, identifying the strengths and weaknesses of the strategy, and making adjustments based on the findings.
