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Brand Identity Design
Spannerbox
Construction brand system for a Nairobi interior fit-out firm.
- Sector
- Construction and interior fit-outs, Kenya
- Services
- Brand strategy, Logo system, Visual identity, Brand collateral, Photography direction, Stationery, Signage, Site materials
Challenge
The business needed to look like an established, dependable partner when bidding for serious work, without becoming visually heavy and industrial or losing the credibility expected in the construction sector.
Approach
The SB monogram uses geometric forms derived from the firm's initials to express connection, structure, and balance. Steel blue and deep charcoal communicate stability and craftsmanship across formal documents, site signage, and digital communication.
Outcome
A unified visual system that positions Spannerbox as a modern, dependable construction partner and works consistently from business cards and pitch documents to large-scale site hoarding.
