Recurring Creative Support
V Squared Networks
Monthly creative support that keeps V Squared consistent across campaigns, social content, signage, and location rollouts.
- Sector
- Telecommunications / Internet Service Provider, Kenya
- Services
- Visual system refinement, Monthly creative support, Social media content design, Campaign visuals, Poster signage, Rollup banners, Billboard designs, Vehicle Branding
- Year
- 2025/2026
Challenge
After the merger, V Squared needed more than a logo and colour theme. The business needed a visual system that could hold across social content, posters, billboards, vehicle branding, signage, apparel, and location-based campaigns. Without clear rules and recurring design support, the brand risked looking inconsistent at the exact moment customers from two former brands needed to recognize and trust the new one.
Approach
We refined the visual direction around the existing mark and built a practical system for repeated use. The work covered typography, layout logic, image treatment, campaign templates, social content formats, signage direction, and recurring production support. The system was designed for speed as much as consistency, allowing monthly campaigns and everyday content to be produced without redesigning from scratch each time.
Outcome
V Squared now has one recognizable brand across everyday content, campaigns, signage, vehicles, and location rollouts. The system gives the business consistent monthly creative output without needing to rebuild the look from scratch for every post, promotion, or customer touchpoint.
